The video for “Lucky” premiered in 2000-the first of three years in Meyers’s career where his work was, to me, inescapable on TV.

The MTV machine was in full swing, fueled by the piercing howl of teenage girls-myself included-and pop-music enthusiasts, with creators like Meyers toiling inside. Making the Video offered a “private” glimpse at the work that went into videos that would then land on TRL’s countdown for weeks on end. Meyers appeared on camera almost as much as Spears herself, explaining the video concept and orienting the viewer to whichever scene they were shooting. I can remember sitting on the island countertop in my parents’ kitchen, neck craned back, unblinking eyes trained on the TV screen where Britney Spears sat perched on a glittering star, tonguing her way through “Lucky.” MTV’s cameras flitted between Spears lip-synching on set and crew members hovering just outside the frame. Meyers is, in part, responsible for many of them. I match the profile of perhaps Dave Meyers’s most notorious type of fan.Īs the director began making regular appearances on MTV’s Making the Video in the early 2000s, I hit puberty and set about adjusting my tastes to the pop-culture sights and sounds available to me.

Little homies creatives